In this feature on Target Marketing, we give three examples of eye-catching, social media worthy outdoor advertisements from big brands such as Spotify and Delta Airlines. You can read the full article here.
“Many look at the relationship between outdoor advertising and digital advertising as combative. We already know that out-of-home advertising works (here’s why). However, it is important to see the ways that the digital world enhances traditional ads and vice versa.
Think about it. New York City is the most photographed city in the world. Times Square explodes with colorful billboards and signage, both day and night. People flock to the displays, while taking pictures with their phones and sharing them on the web for the world to see. When advertisements are usually clever or visually appealing, viewers want to take pictures to share with their friends and followers.
Because of this, many companies are actually making their outdoor ads more social media-friendly and “share-worthy.” By being eye-catching, artistic or allowing for viewer participation, many advertisers are connecting traditional advertising with social media.”
Read the full article on Target Marketing’s website for Candice’s examples of social-media worthy outdoor advertising.