Are FYC Billboards DOA? Studios Pull Back on Outdoor Marketing Amid Pandemic
Candice Simons, President + CEO of Brooklyn Outdoor speaks with the Hollywood Reporter about FYC advertising amidst the pandemic. Read the snippet below of the full article HERE. One of the bright spots of this FYC season — and during the pandemic as a whole — for out-of-home companies has been sustained revenue from streaming […]
BLACK LIVES MATTER MOVEMENT USES OOH TO FIGHT INEQUALITY
As the Black Lives Matter movement intensifies after the wrongful death of George Floyd, equal rights activists turn to the power of OOH to reach the masses. Here are a few of the most powerful #blacklivesmatter billboards we’ve seen. Change.org, the online platform known for petitions for change utilizes Digital Smart Taxi Tops to reach […]
