9 Entrepreneurship Tips from a Woman CEO
Entrepreneurship is difficult when you’re a woman living in a male-dominated world. However, when you have a dream to put into action, let this be your opportunity to stand out from the norm. Today, more and more women reach the C-suite around the globe and refuse to let gender biases limit their careers. As the […]
CEO Spotlight: Candice Simons, Brooklyn Outdoor Advertising
Could you tell us your own background and why did you decide to focus on the Out-of-Home sector? I am currently the president and CEO of Brooklyn Outdoor and J’adore Detroit, a lifestyle blog – with the recent addition of Alley Taco (a restaurant) in Midtown. I grew up in Northville and went to Michigan […]
9 Secrets to Award-Winning Billboard Advertisements
In this age of the Internet, there are still many old-fashioned ways to advertise outside of a computer screen. A billboard is a great way to market effectively, providing high visibility for your company. However, to guarantee your billboard is doing all it can to attract customers, here are nine things you should keep in […]
Brooklyn in Detroit
No one knows Detroit better than Candice Simons. She’s the president and CEO of Brooklyn Outdoor, founder of J’adore Detroit, co-founder of Alley Taco and evolving everyday. After a decade working in outdoor advertising in Chicago, Candice returned to her Michigan roots in 2013 and founded Brooklyn Outdoor. Since then, the Detroit-based company has become an […]
Impact Consumers With Experiential Marketing
If you are in the business world, you know having an effective marketing strategy is essential. Whether you are just building your company and looking for ways to advertise effectively, or whether you are trying to breathe new life into your company with an innovative marketing campaign, why not look into experiential marketing? What Is […]
21 Entrepreneurs Explain Why They Started Their Business
In an article with Hearpreneuer, Candice Simons answers the question by saying “They needed my expertise. I was a veteran in the outdoor advertising industry in Chicago and decided to move back to my roots in Detroit and support/build the local economy in the city that made me. I didn’t know what I’d be coming […]
Overcoming the Biggest Challenges of Managing Multiple Locations
In an article on NCR Silver, Candice Simons is quoted by saying that a “lack of strong communication can be detrimental to a business that is not sharing failures, best practices, successes and leads between the multiple locations. Consistent and regular communication across the board to offices is vital. When you have one site, communication […]
