In an article for Frugal Entrepreneur, Brooklyn Outdoor gives some advice for how to use social media to maintain an authentic brand image.

Followers and viewers are more likely to engage with your posts and stay on top of your brand’s social media if they know that they are likely to get a reply from you. Taking the time to interact with your audience goes a long way when it comes to building an authentic brand image because it shows that there are real people behind the brand who actually care.”

– Candice Simons, President + CEO of Brooklyn Outdoor

You can read the full article here.

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