About Us

Who Is Brooklyn Outdoor?

Brooklyn Outdoor, based in Detroit, with satellite offices in New York, Los Angeles, and Chicago, has subsequently emerged as a regional and national force. Brooklyn Outdoor is the only national, certified women-owned business with full national coverage. Access to unique outdoor inventory is an appealing asset for the vendors, advertising agencies, media buyers, and independent operators that Brooklyn Outdoor serves. We also work directly with property owners, helping them to develop, maintain, and market their assets.

Brooklyn Outdoor’s core business is outdoor signage and displays, including billboards, hand-painted murals, wallscapes, digital billboards, branded buses and taxis, bus shelters, digital interactive, street furniture, posters, mobile billboards and in-window displays. The Brooklyn team is adept at creating opportunities in places that they didn’t previously exist, helping clients and potential clients explore exciting new creative possibilities. Brooklyn Outdoor knows how to put big ideas into action and make a lasting and memorable impact with target audiences.

Brooklyn’s four divisions include Outdoor, Hand-Painted, Experiential Marketing, and our newest division – Events. Brooklyn Events facilitates unique Detroit experiences and brings together diverse Detroit populations at her beautiful, industrial-chic event space in Eastern Market: The Brooklyn Outdoor Loft. This hidden gem offers a spectacular, panoramic view of the surrounding city and a quirky, unique aesthetic and flavor that only local Detroit artisans could create. The Brooklyn Events team takes care of every detail of your onsite or offsite event from beginning to end so it takes the worry out of planning.

With a fresh outlook on the industry and a constant drive for success, the Brooklyn Outdoor sales team exemplifies the qualities, focus, and determination necessary to provide your organization with ideas, sales, and of course results.

Meet Team Brooklyn

Candice Simons
President + CEO

When Northville, Michigan native Candice Simons returned to her home state after establishing herself in the outdoor advertising industry for ten years in Chicago,...

Katherine Vanderbush
East Coast Sales Partner

  Katherine Vanderbush has almost 12 years experience in the Out-of-Home industry. She first served as a marketing director for five years at Adspace...

Annie Bednarski
Operations Manager

Lissette Meza
Account Coordinator, West Coast

Lissette Meza is the West Coast Sales Coordinator under Dave Pidgeon, Partner and President of West Coast Sales. Lissette graduated from California State University,...

Emily Nelson
Director of Sales + Operations

After graduating from Michigan State University, Emily went down the road of early education. Emily has always had a passion and a fire for...

Dave Pidgeon
West Coast Sales Partner

A recognized sales management professional with a solid reputation for developing extraordinary customer relationships, Dave Pidgeon offers a unique blend of sales execut

Allie Jagger
Account + Events Coordinator

While pursuing a bachelor’s degree in communications, Allie worked as a dealership sales associate and developed her ability to build long-lasting customer relationship

Lauren Van Haaren
Junior Publicist

On top of being an all around all star at J’adore Detroit / Brooklyn Outdoor, Lauren is finishing up her degree in public relations...

Patty Sebben
Director, Business Development + Strategy

Based in Chicago, Patty Sebben brings over 16 years of experience in the out-of-home industry to Brooklyn Outdoor as sales partner in the Central...

Andrus McDonald
Real Estate + Development

Andrus McDonald brings years of multi-faceted business experience to the Brooklyn Outdoor team.  McDonald’s history in legal, hospitality, real estate development and

Al Ritter
Operations Associate

Eileen Martin
Communications + Marketing Intern

Eileen “Neens” Martin is currently the Communications Intern for Brooklyn Outdoor & j’adore Detroit. She is a junior at the University of Michigan-