Showcase Your Brand in Connecticut
The Designated Market Area (DMA) for Hartford/New Haven encompasses areas of Hartford, New Haven, and Fairfield Counties and the cities of Hartford, New Britain, New Haven, and Stamford with a total population of nearly 3 million people. Together these areas offer access to sought-after markets.
Hartford is not only the capital of Connecticut, but also its second-largest city. The city has earned the nickname “Insurance Capital of the World” thanks to its place as home to many of the world’s insurance firm headquarters. Stamford is ranked ninth safest city in the U.S. It’s also one of the most affluent per capita. A number of large corporations have left the bustle of New York City for the calm of Stamford.
Meanwhile, New Haven is perhaps best known as the home of Yale University. However, since the mid-1990s, New Haven’s downtown and many surrounding neighborhoods have experienced extensive revitalization. Healthcare, retail, and professional and financial services form the base of the local economy.