Sacramento Outdoor Advertising

The Designated Market Area (DMA) of Sacramento encompasses California’s state capital city of Sacramento, plus the nearby cities of Stockton and Modesto. The Sacramento DMA is home to approximately 4.3 million people, with approximately 480,000 residents in Sacramento alone.  Employment and economic activity in the Sacramento DMA has been on the upswing in recent years, particularly in the health care, technology, and solar energy sectors. State government organizations also contribute to the local economy.  The Sacramento DMA is home to the ninth largest Asian and Pacific Islander population and the eleventh largest Hispanic population in the U.S. Since 2000, both populations have nearly doubled, with the area now home to 1.27 million Hispanic and 524,000 Asian and Pacific Islander residents. Research suggests that nearly six out of 10 Asian households are homeowners, with a median annual household income of more than $50,000.


Brooklyn Outdoor’s bulletins and digital bulletins are great for delivering exposure to residents and commuter traffic across the Sacramento DMA. Bulletins work well for commercial and industrial areas along major roads, while digital bulletins offer flexible, high-impact coverage.

Digital bulletins can be particularly powerful. Recent studies found digital ads are highly engaging for 55% of consumers, who notice the ad display most of the time. As many as 89% of commuters traveling past a digital bulletin can recall a specific ad seen in the last month, while as many as 14% will patronize a business after seeing its ad on a digital display.

Golden 1 Center – Sacramento Kings Plaza

This brand new, spectacular display is available at the Sacramento Kings Stadium to advertise to all the loyal fans and concert-goers. Game day and concert events peak at over 20,000 pedestrians in the plaza area where the arena is located. These advertising signs are the only available in the Downtown Commons (known as DOCO). The New Sawyer Hotel and revitalized shopping area, with restaurants helps add to this immersive experience. The displays can handle full motion video and are sure to captivate this high profile audience.

Let Brooklyn Outdoor Create Your Sacramento Campaign

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