As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out-of-home (OOH) from their marketing mix. Marketing departments cannot forget about OOH advertising as it’s an effective tool for catering to the on-demand consumer, optimizing exposure via memorable visuals and, ultimately, encouraging critical actions. Let’s take a
Learn about Brooklyn Outdoor’s startup story from Candice Simons by listening to Small Talk with Mark S. Lee.
Candice Simons writes over at CommPro: Experiential marketing is changing the game for today’s brands. Marketers can reach audiences in new, interactive ways that garner maximum exposure and create memorable customer experiences. The 2017 North American International Auto Show (NAIAS) is a prime example of a large-scale event where experiential marketing was done right. The
Despite the opportunities available to leverage new products, shows like the NAIAS also pose many challenges to marketers. The best way to cut through the noise and make a lasting impression is with experiential marketing. The auto show is ripe for creating new interactions with audiences. Experiential marketing is the best way to maximize those
Brooklyn Outdoor CEO Candice Simons talks about maximizing brand exposure at the North American International Auto Show over at Target Marketing Mag: The top three ways to maximize brand exposure at the show with experiential marketing include: installing interactive displays, creating memorable experiences for customer engagement and incorporating outdoor advertising. Let’s take a closer look at
Candice Simons fills Guy Gordon in on all of the must-see places in Detroit.
“My previous position held was as an independent sales representative at a small, outdoor advertising firm in Chicago. I don’t believe in any situation necessarily hurting you, as I am confident that there is something to learn from the good, and more importantly, the bad. Being at a small company from nearly inception, I had
Candice Simons, founder and CEO of Detroit advertising agency Brooklyn Outdoor, talks with NCR Silver about small business outdoor advertising. “Make sure that your advertisement is big and bold,” Simons says. Ideally, the viewer should be able to get the message in under seven seconds.