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Candice Simons on Autonomous Vehicles and Out of Home Advertising

As connected technologies and autonomous solutions evolve at breakneck speed in the automotive industry, the driving experience is expected to change drastically over the course of the next decade. With this influx of technology on our roads, let’s explore what this means for the relationship between out-of-home (OOH) advertising and drivers, as well as opportunities
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Detroit Artists Bring ’67 Full Circle Through Murals

The striking murals spanning downtown buildings aren’t cookie-cutter “Detroit” movie posters; they are special commissions by up-and-coming local artists meant to continue the conversation the movie starts. Annapurna Pictures partnered with Playground Detroit, a creative agency and gallery, and Brooklyn Outdoor, an outdoor advertising agency, to bring a brand-new style of movie advertisement — by
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Brooklyn Outdoor Welcomes Four New Team Members as Business Grows in Markets Across U.S.

Detroit-based outdoor advertising company increased revenues from $600,000 in 2013 to $6 million in 2016; new staff to support expanding sales, account management and business operations teams DETROIT – Brooklyn Outdoor, an award-winning outdoor advertising company headquartered in Detroit, today announced the addition of four new staff members, filling positions in sales, account management and
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Brooklyn Outdoor Selected as Michigan Economic Bright Spot by Corp! Magazine

Annual award recognizes Michigan companies that achieve economic and organizational growth and hire local Detroit – July 5, 2017 – Brooklyn Outdoor, a Detroit-based independent outdoor advertising agency, was selected by Corp! Magazine as one of Michigan’s Economic Bright Spots of 2017. Each year, the magazine recognizes Michigan-based companies that achieve economic and organizational growth, and
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Hand Paints Make Their Mark in Outdoor Advertising

Hand-painted advertisements, an art form first established in the early 20th century, are making a comeback in today’s digitally dominated world. Across the country, big and small brands alike are turning to this vintage medium to appeal to creative, craft-driven audiences. Let’s take a closer look at this throwback approach advertisers are deploying to garner engagement from
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Candice Simons Grew Business Tenfold in Five Years

Candice Simons is the founder of Brooklyn Outdoor, an advertising agency that specializes in out-of-home media like billboards, hand-painted mural signage, transit walls, and experiential marketing. Started in Detroit, Simons has grown the company to serve clients across the country with offices in Chicago, New York, and Los Angeles. “We’ve grown immensely in the past four
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Expert: Top Tips for a Strong Outdoor Ad Strategy

Kristina: Why should marketers aim to create memorable experiences on a “grassroots level?” How can marketers accomplish such an experience? Candice Simons, CEO, Brooklyn Outdoor: Experiential marketing presents a unique opportunity to engage with customers on a grassroots level. Sprint is one example of a brand that created a moveable asset to travel throughout local festivals
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The Case for Out-of-Home Advertising

“As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out-of-home (OOH) from their marketing mix. Marketing departments cannot forget about OOH advertising as it’s an effective tool for catering to the on-demand consumer, optimizing exposure via memorable visuals and, ultimately, encouraging critical actions.” Read More over
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‘Old-School’ Advertising With a Digital Twist: The Case for Out-of-Home

As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out-of-home (OOH) from their marketing mix. Marketing departments cannot forget about OOH advertising as it’s an effective tool for catering to the on-demand consumer, optimizing exposure via memorable visuals and, ultimately, encouraging critical actions. Let’s take a
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