Exposing your advertisement to the diverse crowds of people who use mass transit is a great way to market your company. Strategically placing and designing your ad is a creative way to reach to your target audience. There are certain tips that will ensure you are marketing your advertisement in the most effective way. Read on to find out more about what transit advertising can do for you and how to use it effectively in your marketing campaign.
Advantages of Out-of-Home Transit Advertising
One reason that transit advertising is so effective in out-of-home advertising is that it’s hard to ignore. Passengers riding on a bus or train, or waiting at a station, are likely to be there for several minutes, making your ad impossible to ignore. Your audience will have plenty of time to study your ad and let the information sink in.
Being able to choose the size and location of your ad is also a huge advantage. Exterior locations, such as buses and bus stations, provide the benefit of your ad being seen by passers-by. Companies can create ads that capitalize on this by featuring colorful and innovative designs.
Types of Bus Advertising
Buses are very effective in out-of-home advertising due to their exterior and interior ad space. Interior ads have the advantage of catching and holding the attention of consumers who will be riding the bus. While Exterior ads have the benefit of offering exposure to everyone the bus passes. If you are interested in bus advertising, here are options to choose from:
- King and Queen Signs: These are the largest of advertising signs, located on the sides of transit vehicles and attached with an aluminum frame.
- Tail Signs: These are conveniently located on the rear of the vehicle. This provides ad exposure for some time by vehicles who end up behind the bus in traffic.
- Interior Cards: These smaller ads are located inside the bus and only seen by passengers. These can be located on the tops of bus windows and on the divider behind the bus driver.
The newest development in bus advertising is the bus wrap, which entails covering the entire bus in an ad. This is typically an ongoing expense where you rent advertising space on a monthly basis. Although this can be expensive, if within budget this option pays off with great exposure. Bus wrap advertisements are not limited to using the whole bus, but options are available for the sides, back and front as well.
Designs and Schedules
Keep in mind exterior transit ads have a small window of time to be viewed by the public, so choose your design carefully. Be sure to use eye-catching images that tell a story with as little text as possible to capture the attention of passers-by.
People are visually receptive. Although indoor advertising has the advantage of reaching a more captive audience, it is best to rely on images and designs with minimal wording.
It is also important to consider the route of the bus or train you are advertising on. You can strategically reach your target audience by choosing to advertise specific routes.
Although mass transit has always been a popular form of transportation, the economical benefits are making the option even more popular.
Article found on Target Marketing
