Hand-painted advertisements, an art form first established in the early 20th century, are making a comeback in today’s digitally dominated world. Across the country, big and small brands alike are turning to this vintage medium to appeal to creative, craft-driven audiences. Let’s take a closer look at this throwback approach advertisers are deploying to garner engagement from
The landscape of Detroit is changing creating a lot of opportunity for entrepreneurs to move in and do their thing.
As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out-of-home (OOH) from their marketing mix. Marketing departments cannot forget about OOH advertising as it’s an effective tool for catering to the on-demand consumer, optimizing exposure via memorable visuals and, ultimately, encouraging critical actions. Let’s take a
The striking murals spanning downtown buildings aren’t cookie-cutter “Detroit” movie posters; they are special commissions by up-and-coming local artists meant to continue the conversation the movie starts. Annapurna Pictures partnered with Playground Detroit, a creative agency and gallery, and Brooklyn Outdoor, an outdoor advertising agency, to bring a brand-new style of movie advertisement — by
As connected technologies and autonomous solutions evolve at breakneck speed in the automotive industry, the driving experience is expected to change drastically over the course of the next decade. With this influx of technology on our roads, let’s explore what this means for the relationship between out-of-home (OOH) advertising and drivers, as well as opportunities
A pillar of Detroit’s east side, Eastern Market will be bustling throughout the 10-day festival with their Tuesday, Saturday and Sunday Markets. Showcasing not only food from Detroit’s best local farms, these specialty markets feature locally made art and jewelry, specialty products, live music, children’s workshops, prepared-food vendors and much more.
“Our company vision embraces uniqueness because we value and understand that individuals are each wired a bit differently. Some business relationships thrive and spark immediately, while others need a bit more attention and patience. Mastering the art of the follow-up is essential to prevent things from slowing down.” ~ Candice Simons Read the article over
Candice Simons is the founder of Brooklyn Outdoor, an advertising agency that specializes in out-of-home media like billboards, hand-painted mural signage, transit walls, and experiential marketing. Started in Detroit, Simons has grown the company to serve clients across the country with offices in Chicago, New York, and Los Angeles. “We’ve grown immensely in the past four
Kristina: Why should marketers aim to create memorable experiences on a “grassroots level?” How can marketers accomplish such an experience? Candice Simons, CEO, Brooklyn Outdoor: Experiential marketing presents a unique opportunity to engage with customers on a grassroots level. Sprint is one example of a brand that created a moveable asset to travel throughout local festivals
Start Up TV heads to Detroit, Michigan to talk to Candace Simons, founder of Brooklyn Outdoor, a unique outdoor advertising company.