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OOH INDUSTRY INSIGHTS

Needless to say, 2020 has been interesting for the world and interesting for those of us in OOH. This year has reinforced the need for sales reps, media planners, and vendors to act as consultants for our clients. With the ever growing uncertainty around the economy, Brooklyn Outdoor turned to some of out-of-home advertising’s top
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WHY BRANDS SHOULD RAMP UP AD SPEND

Covid-19 has wreaked havoc on our lives and on ad spend. As with every other traditional media format, out-of-home (OOH) has taken quite the hit during this pandemic. Thankfully, since we are the oldest traditional advertising medium, this isn’t the first recession we have bounced back from. OOH has been around a lot longer than clicks and
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Across the Desk – Candice Simons

Thank you to the Out of Home Association of America (OAAA) for featuring Brooklyn Outdoor. In this feature of OAAA’s “Across the Desk”, Brooklyn Outdoor President + CEO Candice Simons discusses what excites and inspires us about out-of-home! You can click here to read the full feature on OAAA’s website, or continue reading below. What
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Geopath Member Spotlight: Brooklyn Outdoor

Brooklyn Outdoor was honored to be featured as June’s Geopath‘s Member Spotlight. In this feature, we discuss what it’s like being an out-of-home agency among Detroit’s vibrant energy, the challenges that OOH advertising has faced this year, and important opportunities for the industry now and the future. You can read a snippet of our interview
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Independent Operators Panel | Navigating COVID-19 & Beyond

Brooklyn Outdoor is honored to have been part of Geopath‘s Independent Operators panel about navigating #outofhome during COVID-19 and beyond. Featuring: Candice Simons of Brooklyn Outdoor, Jeannine Dodson of Adams Outdoor Advertising, Lee Houghton of YESCO Outdoor Media, and Scott Fiaschetti, MBA of Geopath. During the session, the panel provided insights into changes they expect to face, strategies on how they are reengaging
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22 Best Detroit Advertising Agencies | Brooklyn Outdoor

Brooklyn Outdoor is honored to be one of the “22 Best Detroit Advertising Agencies according to Expertise! The site identifies top service professionals in a variety of different industries. Expertise scored 149 of the best advertising agencies in Detroit and chose the top 22. Brooklyn Outdoor is so grateful to be recognized among these great
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BLACK LIVES MATTER MOVEMENT USES OOH TO FIGHT INEQUALITY

As the Black Lives Matter movement intensifies after the wrongful death of George Floyd, equal rights activists turn to the power of OOH to reach the masses. Here are a few of the most powerful #blacklivesmatter billboards we’ve seen. Change.org, the online platform known for petitions for change utilizes Digital Smart Taxi Tops to reach
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Close-to-Home is the New OOH: Hyper-local

Traffic is down across all major US markets, and consumers are spending the majority of their time (safely) in their homes. This means that OOH advertising is rising to meet the new norm through hyper-local targeting. While data shows that commuter traffic along major highways has decreased, traffic in local neighborhoods and some essential businesses have
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Inside Looking Out: Women Industry Leaders Take an In-Depth Look at OOH’s New Norm

Brooklyn Outdoor has had the amazing opportunity to take part in the Geopath/OAAA  GO2020 Out Of Home Virtual Conference (GO2020OOH). For the conference, we have assembled a group of industry-leading women to discuss OOH’s new “normal” during and post COVID-19. Being women in a typically male-dominated industry, these leaders have insight on what is necessary to rise in
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