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How Blogging Can Help your Business

“I use my blog, J’adore Detroit, as an inbound marketing tool to drive traffic to my outdoor advertising agency, Brooklyn Outdoor. The lifestyle blog has a large presence in Detroit and on Instagram. Blog bios and site information direct readers to our main business, outdoor advertising and event planning. On top of being a great
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Brand Building, The Right Way – Insights Success

Out-of-Home (aka OOH) advertising is the catalyst for brand building. Advertisers can segment audiences and market campaigns more specifically than ever before and choose to reach consumers by multicultural audiences, general market audiences, age, etc. This long term and “always on” strategy is one that allows brands to be and feel as though they are
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Why it’s Okay Not to Consider Yourself a Girl Boss

Candice Simmons, president of Brooklyn Outdoor, agrees. Girl boss describes a woman “owning it in the workplace or running their own business.” “All women can be inspired by the phrase to take control of their own lives and make decisions for themselves. In this sense, everyone can be a girl boss by following their own path,” Simmons says.
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How Do You Show Appreciation For your Coworkers?

Appreciation in our workplace is extremely important to us. We recently implemented Kudos employee recognition software in our company where coworkers are able to thank and appreciate each other for a job well done. My Corporation
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