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OOH United: Diversity, Equality & Inclusion

OOH UNITED IS COMMITTED TO ADVANCING A CULTURE OF INCLUSION THROUGHOUT THE OOH INDUSTRY BECAUSE DIVERSITY, EQUITY, AND INCLUSION (DEI) IS CORE TO INDUSTRY GROWTH. WASHINGTON D.C. – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, today announced a joint diversity,
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OOH INDUSTRY INSIGHTS

Needless to say, 2020 has been interesting for the world and interesting for those of us in OOH. This year has reinforced the need for sales reps, media planners, and vendors to act as consultants for our clients. With the ever growing uncertainty around the economy, Brooklyn Outdoor turned to some of out-of-home advertising’s top
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OOH INDUSTRY INSIGHTS

Needless to say, 2020 has been interesting for the world and interesting for those of us in OOH. This year has reinforced the need for sales reps, media planners, and vendors to act as consultants for our clients. With the ever growing uncertainty around the economy, Brooklyn Outdoor turned to some of out-of-home advertising’s top
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Share:

OOH INDUSTRY INSIGHTS

Needless to say, 2020 has been interesting for the world and interesting for those of us in OOH. This year has reinforced the need for sales reps, media planners, and vendors to act as consultants for our clients. With the ever growing uncertainty around the economy, Brooklyn Outdoor turned to some of out-of-home advertising’s top
Read More
Share:

OOH INDUSTRY INSIGHTS

Needless to say, 2020 has been interesting for the world and interesting for those of us in OOH. This year has reinforced the need for sales reps, media planners, and vendors to act as consultants for our clients. With the ever growing uncertainty around the economy, Brooklyn Outdoor turned to some of out-of-home advertising’s top
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WHY BRANDS SHOULD RAMP UP AD SPEND

Covid-19 has wreaked havoc on our lives and on ad spend. As with every other traditional media format, out-of-home (OOH) has taken quite the hit during this pandemic. Thankfully, since we are the oldest traditional advertising medium, this isn’t the first recession we have bounced back from. OOH has been around a lot longer than clicks and
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Across the Desk – Candice Simons

Thank you to the Out of Home Association of America (OAAA) for featuring Brooklyn Outdoor. In this feature of OAAA’s “Across the Desk”, Brooklyn Outdoor President + CEO Candice Simons discusses what excites and inspires us about out-of-home! You can click here to read the full feature on OAAA’s website, or continue reading below. What
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Geopath Member Spotlight: Brooklyn Outdoor

Brooklyn Outdoor was honored to be featured as June’s Geopath‘s Member Spotlight. In this feature, we discuss what it’s like being an out-of-home agency among Detroit’s vibrant energy, the challenges that OOH advertising has faced this year, and important opportunities for the industry now and the future. You can read a snippet of our interview
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Independent Operators Panel | Navigating COVID-19 & Beyond

Brooklyn Outdoor is honored to have been part of Geopath‘s Independent Operators panel about navigating #outofhome during COVID-19 and beyond. Featuring: Candice Simons of Brooklyn Outdoor, Jeannine Dodson of Adams Outdoor Advertising, Lee Houghton of YESCO Outdoor Media, and Scott Fiaschetti, MBA of Geopath. During the session, the panel provided insights into changes they expect to face, strategies on how they are reengaging
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