Reach your Miami audience, no matter your needs — billboard advertising in Miami, bus bench advertising in Miami, Miami digital outdoor advertising, or Miami transit out-of-home advertising — Brooklyn Outdoor has the inventory and expertise you need for success. We’re ready to provide your organization with ideas, sales, and results.
Showcase Your Brand in Miami
Miami’s Designated Market Area (DMA) includes the counties of Broward, Miami-Dade, and Monroe, and stretches from the Florida Keys to Ft. Lauderdale, north of Miami. This area is home to more than 4.5 million people, and is one of the country’s top multicultural centers.
Miami is a center for international trade, commerce, finance, Spanish-language media, entertainment, and tourism. A 2012 UBS study ranked Miami seventh on a list of richest world cities by domestic purchasing power. Miami has earned the status of the unofficial “Capital of Latin America,” a hub for entrepreneurship and global business opportunities for South and Central American business leaders. Median household income is about $49,000 per year.
The Miami DMA is home to nearly 2.4 million Hispanic residents, the fourth largest Hispanic community in America. Miami has the 10th largest African-American community in the country, with nearly 1 million residents. Since 2000, African-American and Hispanic communities have grown by 25% and 50%, respectively, and the Asian community has grown to more than 109,000 residents.
Great opportunities exist in the Miami DMA to showcase your brand — your next Miami campaign could reach a large and sought-after audience with the out-of-home expertise of Brooklyn Outdoor. With a fresh outlook on the industry and a constant drive for success, our sales team is ready to deliver.
Our Miami DMA Opportunities
Reach your audience your way with your choice of media formats and coverage areas.
BULLETINS & DIGITAL BULLETINS: MIAMI DMA
Brooklyn Outdoor’s bulletins and digital bulletins are a great choice for delivering exposure to residents and commuter traffic across the Miami DMA. Static bulletins work well for commercial and industrial areas along major roads, while digital bulletins offer flexible, high-impact coverage.
Digital bulletins can be particularly powerful. Recent studies found digital ads are highly engaging for 55% of consumers, who notice the ad display most of the time. As many as 89% of commuters traveling past a digital bulletin can recall a specific ad seen in the last month, while as many as 14% will patronize a business after seeing its ad on a digital display.
TRANSIT ADVERTISING: MIAMI DMA
Brooklyn Outdoor delivers coverage in an area that’s home to nearly 2.5 million people in the Miami Metro across numerous bus routes. With many routes operating 7 days a week in high-circulation areas along main roadways and transit centers, bus shelter and bus bench advertising offers an opportunity for impactful messaging.
Our inventory and coverage area includes:
+BUS SHELTERS + BUS BENCHES: MIAMI-DADE COUNTY
Our bus advertising in Miami-Dade County provides coverage in the most populous county in the state and the eighth most populous county in the country. The area is a leader in international trade, finance, commerce, culture, entertainment, media, and the arts. Miami-Dade is extremely diverse, with a 65% Hispanic and 18.9% African-American population. This sought-after audience grew more than 10% between 2000 and 2010 and has a median household income of $43,605. Travel time to work averages 29.5 minutes and our out-of-home inventory includes 1,600 advertising displays with an average of 11,000 average daily impressions per display.
Our team has built relationships with vendors, property owners, independent out-of-home companies, client media-buying services, advertising agencies, and clients direct — all so that we can maximize business, sales, and results for our clients. Paired with the Miami DMA, Brooklyn Outdoor’s inventory offerings are a golden out-of-home opportunity.
Let Brooklyn Outdoor Create Your Miami Campaign
As a Detroit-based outdoor advertising company with offices in New York and Los Angeles and a presence in more than a dozen top DMAs, Brooklyn Outdoor is ready to make your next Miami outdoor advertising campaign a success. Our experienced sales reps work with talented local teams, and a diversified client base, from media-buying services to advertising agencies and clients direct, and deliver to the East Coast, West Coast and everywhere in between.
The Brooklyn Outdoor sales team exemplifies the qualities, focus, and determination necessary to provide your organization with ideas, sales, and of course results. We’re like no other independent sales organization out there, and we’re excited to help your brand reach consumers with high-impact, buzzworthy campaigns across the Miami DMA.
What’s the next step? Let’s talk. We’d love to hear from you.