Miami’s Designated Market Area (DMA) includes the counties of Broward, Miami-Dade, and Monroe, and stretches from the Florida Keys to Ft. Lauderdale, north of Miami. This area is home to more than 4.5 million people, and is one of the country’s top multicultural centers.
Miami is a center for international trade, commerce, finance, Spanish-language media, entertainment, and tourism. A 2012 UBS study ranked Miami seventh on a list of richest world cities by domestic purchasing power. Miami has earned the status of the unofficial “Capital of Latin America,” a hub for entrepreneurship and global business opportunities for South and Central American business leaders. Median household income is about $49,000 per year.
The Miami DMA is home to nearly 2.4 million Hispanic residents, the fourth largest Hispanic community in America. Miami has the 10th largest African-American community in the country, with nearly 1 million residents. Since 2000, African-American and Hispanic communities have grown by 25% and 50%, respectively, and the Asian community has grown to more than 109,000 residents.
MIAMI OUTDOOR ADVERTISING OPPORTUNITIES
STATIC & DIGITAL BULLETINS
Brooklyn Outdoor’s bulletins and digital bulletins are a great choice for delivering exposure to residents and commuter traffic across the Miami DMA. Static bulletins work well for commercial and industrial areas along major roads, while digital bulletins offer flexible, high-impact coverage.
Digital bulletins can be particularly powerful. Recent studies found digital ads are highly engaging for 55% of consumers, who notice the ad display most of the time. As many as 89% of commuters traveling past a digital bulletin can recall a specific ad seen in the last month, while as many as 14% will patronize a business after seeing its ad on a digital display.
Brooklyn Outdoor delivers coverage in an area that’s home to nearly 2.5 million people in the Miami Metro across numerous bus routes. With many routes operating 7 days a week in high-circulation areas along main roadways and transit centers, bus shelter and bus bench advertising offers an opportunity for impactful messaging.
+ BUS SHELTERS + BUS BENCHES:
Our bus advertising in Miami-Dade County provides coverage in the most populous county in the state and the eighth most populous county in the country. The area is a leader in international trade, finance, commerce, culture, entertainment, media, and the arts. Miami-Dade is extremely diverse, with a 65% Hispanic and 18.9% African-American population. This sought-after audience grew more than 10% between 2000 and 2010 and has a median household income of $43,605. Travel time to work averages 29.5 minutes and our out-of-home inventory includes 1,600 advertising displays with an average of 11,000 average daily impressions per display.