Showcase Your Brand in the Windy City
The Designated Market Area (DMA) of Chicago is one of the biggest and best in the country. Spanning 11 counties across Illinois and 5 in Northwest Indiana, the Chicago DMA is home to 9.8 million people — the third-largest DMA in America. It’s also a top travel destination, with more than 54 million tourists visiting Chicago in 2016, up 3% from the previous year.
Chicago is home to thriving diversity, with Asian and Hispanic communities each growing by more than 40% in recent years. And of course, Chicago is an international commercial center for the finance, commerce, information technology, and transportation sectors.
Your next Chicago campaign could reach millions of Chicagoans and Windy City tourists with the out-of-home expertise of Brooklyn Outdoor. With a fresh outlook on the industry and a constant drive for success, our sales team is ready to deliver.
WALLSCAPES & SPECTACULARS
Brooklyn Outdoor’s custom wallscapes and spectaculars take the out-of-home experience to new heights. Placed in high-visibility pedestrian and vehicular traffic areas in Downtown Chicago including the hip and trendy neighborhoods: Lakeview, Wrigley Field, Lincoln Park, River North, Bucktown/Wicker Park, West Loop, Ukranian Village, Roscoe Village, South Loop, Little Village, etc. These highly targeted and high-impact campaigns are designed to pique curiosity and foster engagement over the short and long term.
Brooklyn Outdoor’s experienced marketing, logistics, and project management team deftly handles all coordination of wall prep, lifts, equipment, permits, insurance, parking lot rentals (where needed), and more.
With Brooklyn Outdoor, it’s easy to purchase and execute a spectacular campaign that creates lasting memories around your brand. Make your brand stand out in Chicago’s energetic Downtown district and foster the local connections necessary for long-term success.
STATIC & DIGITAL BULLETINS + BACKLIT POSTERS
Brooklyn Outdoor’s bulletins, digital bulletins, and backlit poster panels are great for delivering exposure to residents and commuter traffic across the Chicago DMA. Posters and bulletins work well for busy commercial and industrial areas along major roadways, while the addition of digital bulletins offer flexibility while delivering that high-impact coverage.
Digital billboards can be particularly powerful. Recent studies found digital ads are highly engaging for 55% of consumers, who notice the ad display most of the time. As many as 89% of commuters traveling past a digital bulletin can recall a specific ad seen in the last month, while as many as 14% will patronize a business after seeing its ad on a digital display.
Our team has built relationships with vendors, property owners, independent out-of-home companies, client media-buying services, advertising agencies, and clients direct — all so that we can maximize business, sales, and results for our clients. Paired with the Chicago DMA’s size and economic prosperity, Brooklyn Outdoor’s offerings are a golden out-of-home opportunity.
SOUTH SHORE TRAIN LINE / Q RAIL
Brooklyn Outdoor’s offers rail advertising on Chicago’s South Shore. The South Shore Line / Q Rail serves 4.2 million passengers per year. It runs between Chicago’s Millenium Station in the downtown Loop out to South Bend, Indiana. The average commute time is 45 minutes, so this is the ideal way for those living in the south shore area to get downtown for work and play.
Northwest Indiana makes up about 30% of the Chicago DMA so in order to reach the entire DMA with your transit buy, you must add Q Rail into your transit mix along side the CTA and Metra trains. You can’t miss the opportunity to reach the average $82,400+ HHI ridership.
HAMMOND | EAST CHICAGO | GARY | OGDEN DUNES/PORTAGE | MILLER | CHESTERTON | BEVERLY SHORES | MICHIGAN CITY