Whatever your Chicago outdoor advertising needs — Downtown Chicago wallscape advertising, digital or static billboard advertising coverage, or transit advertising on the popular South Shore train line in the Chicago DMA — Brooklyn Outdoor is ready to provide your organization with ideas, sales, and results.
Showcase Your Brand in the Windy City
The Designated Market Area (DMA) of Chicago is one of the biggest and best in the country. Spanning 11 counties across Illinois and 5 in Northwest Indiana, the Chicago DMA is home to 9.8 million people — the third-largest DMA in America. It’s also a top travel destination, with more than 54 million tourists visiting Chicago in 2016, up 3% from the previous year.
Chicago is home to thriving diversity, with Asian and Hispanic communities each growing by more than 40% in recent years. And of course, Chicago is an international commercial center for the finance, commerce, information technology, and transportation sectors.
Your next Chicago campaign could reach millions of Chicagoans and Windy City tourists with the out-of-home expertise of Brooklyn Outdoor. With a fresh outlook on the industry and a constant drive for success, our sales team is ready to deliver.
Our Chicago DMA Opportunities
Whether your brand needs to reach consumers in Downtown Chicago or throughout the DMA, Brooklyn Outdoor has advertising inventory you want, where you need it.
WALLSCAPES & SPECTACULARS
Brooklyn Outdoor’s custom wallscapes and spectaculars take the out-of-home experience to new heights. Placed in high-visibility pedestrian and vehicular traffic areas in Downtown Chicago including the hip and trendy neighborhoods: Lakeview, Wrigley Field, Lincoln Park, River North, Bucktown/Wicker Park, West Loop, Ukranian Village, Roscoe Village, South Loop, Little Village, etc. These highly targeted and high-impact campaigns are designed to pique curiosity and foster engagement over the short and long term.
Brooklyn Outdoor’s experienced marketing, logistics, and project management team deftly handles all coordination of wall prep, lifts, equipment, permits, insurance, parking lot rentals (where needed), and more.
With Brooklyn Outdoor, it’s easy to purchase and execute a spectacular campaign that creates lasting memories around your brand. Make your brand stand out in Chicago’s energetic Downtown district and foster the local connections necessary for long-term success.
BULLETINS, DIGITAL BULLETINS, & BACKLIT POSTERS
Brooklyn Outdoor’s bulletins, digital bulletins, and backlit poster panels are great for delivering exposure to residents and commuter traffic across the Chicago DMA. Posters and bulletins work well for busy commercial and industrial areas along major roadways, while the addition of digital bulletins offer flexibility while delivering that high-impact coverage.
Digital billboards can be particularly powerful. Recent studies found digital ads are highly engaging for 55% of consumers, who notice the ad display most of the time. As many as 89% of commuters traveling past a digital bulletin can recall a specific ad seen in the last month, while as many as 14% will patronize a business after seeing its ad on a digital display.
Our team has built relationships with vendors, property owners, independent out-of-home companies, client media-buying services, advertising agencies, and clients direct — all so that we can maximize business, sales, and results for our clients. Paired with the Chicago DMA’s size and economic prosperity, Brooklyn Outdoor’s offerings are a golden out-of-home opportunity.
+SOUTH SHORE RAIL LINE/Q RAIL
Finally, reach coveted commuter rail customers with our South Shore Train Line interior and exterior rail advertising inventory. Running between Chicago’s Millennium Station and South Bend, Indiana — home of Notre Dame University — the South Shore Line serves 4.2 million passengers each year. Points in between include Hammond, East Chicago, Gary, Ogden Dunes/Portage, Miller, Chesterton Beverly Shores, and Michigan City.
This commuter corridor is a highly sought-after demographic, with an average household income of $85,000 or more and an average passenger commute time of 45 minutes. The South Shore Rail Line covers more than 30% of the entire Chicago DMA.
Let Brooklyn Outdoor Create Your Chicago Campaign
As a Detroit-based outdoor advertising company with offices in New York and Los Angeles and a presence in more than a dozen top DMAs, Brooklyn Outdoor is ready to make your next Chicago outdoor advertising campaign a success. Our experienced sales reps work with talented local teams, and a diversified client base, from media-buying services to advertising agencies and clients direct, and deliver to the East Coast, West Coast and everywhere in between.
The Brooklyn Outdoor sales team exemplifies the qualities, focus, and determination necessary to provide your organization with ideas, sales, and of course results. We’re like no other independent sales organization out there, and we’re excited to help your brand reach consumers with high-impact, buzzworthy campaigns across the Chicago DMA.
What’s the next step? Let’s talk. We’d love to hear from you.