Detroit Outdoor Advertising - Brooklyn Outdoor

Showcase Your Brand in the Motor City

Picture your next out-of-home campaign in the Detroit DMA — home to 4.8 million residents. The Designated Market Area (DMA) of Detroit is the thirteenth largest DMA in the U.S., stretching from the Ohio border northward up the Saginaw peninsula and encompassing all or part of 14 counties.

Detroit is a multicultural city in the midst of a major and rapid renewal.

Asian and Hispanic communities each have grown by more than 35% in recent years, and the area’s Arab population is now the country’s third largest. The longtime home of the American auto industry, Detroit more recently is undergoing exciting revitalization and redevelopment efforts downtown and urban renewal projects are reviving surrounding historic neighborhoods.

DETROIT OUT-OF-HOME OPPORTUNITIES

STATIC & DIGITAL BILLBOARDS, WALLSCAPES & SPECTACULARS, COBO CENTER VIDEO DIGITAL BOARDS, HAND-PAINTED MURALS, RAIL ADVERTISING, & BIKE SHARE CITY PANELS

TCF CENTER DIGITAL SPECTACULAR

This spectacular two screen digital display is visible to both Washington Blvd & W Congress Street in the heart of downtown Detroit located at the main entrance of TCF Center. This location is highly visible from those entering and exiting TCF Center along with Hart Plaza, Campus Martius Park, and all the major downtown hot spots. This offering is completely unique and the only digital of this kind with full video capabilities and sound in downtown Detroit.

MoGo BIKE SHARE SYSTEM

MoGo is Detroit’s first public bike-share system, with 430 bikes and 43 stations throughout ten Detroit neighborhoods. MoGo strives to be the nation’s best-in-class bike share program, supporting Detroit’s future as a leader in public mobility systems that work for the diverse transportation needs of residents and visitors.

We work collaboratively with brands and to create and activate sponsorships. MoGo placements are visible to transit riders, pedestrians and vehicular traffic. They display messages with great reach and frequency and the opportunity to develop ultimate brand awareness. We have a full-service in-house account management and creative teams as well as local field staff that bring sponsorships to life.

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PEOPLE MOVER RAIL ADVERTISING WRAPS

There are 13 systematically positioned Detroit People Mover stations throughout the Downtown Detroit area. These stations are in highly trafficked areas and are extremely visible to riders, pedestrians, and drivers.

Five (5) 2-car trains are always running consecutively during regular hours of operation. These trains are a staple in the Detroit landscape that are sure to make a HUGE impact on the entire core downtown area.

STATIC & DIGITAL BULLETINS

Brooklyn Outdoor’s bulletins, digital bulletins, and spectaculars are great for delivering exposure to pedestrian and vehicular traffic across the Detroit DMA.

Bulletins work well for commercial and industrial areas along major roads, while digital bulletins offer flexible, high-impact coverage

Digital Ads Engage 55% of Consumers

Digital bulletins can also be powerful and effective. Recent studies found digital ads are highly engaging for 55% of consumers, who notice the ad display most of the time. As many as 89% of commuters traveling past a digital bulletin can recall a specific ad seen in the last month, while as many as 14% will patronize a business after seeing its ad on a digital display.

WALLSCAPES

Brooklyn Outdoor’s wallscape advertising is second to none in Detroit and are sure to take the out-of-home experience to new heights. Placed in high visibility pedestrian and vehicular traffic areas, these campaigns are designed to pique curiosity and foster engagement over the long term. The wall signs are strategically placed in key neighborhoods in Detroit to get and keep the attention of your desired audience.

BROOKLYN HAND-PAINTED

Brooklyn Outdoor’s hand painted division selects the absolute best mural artists from the Detroit area to bring our client’s campaigns to life. We utilize all local, highly skilled, and well connected. Our artists bring years of experience handling wall prep and painting and have accumulated large social followings that allow cross-promotion to showcase their work.

Brooklyn Hand Painted handles all coordination of wall prep, lifts, equipment, insurance, parking lot rentals (where needed), paint supplies, and more.

COMING SOON

DETROIT BUS SHELTERS

Starting in mid-August Brooklyn Outdoor will partner with the city of Detroit to install 64 bus shelters. The installation process will begin with 12 shelters every 30 days until completed allowing for highly scalable campaigns. Bus shelter advertising delivers 24 hour a day performance that targets local audiences who live, work and commute in the immediate area. The breadth of these ads also makes this format highly attractive for national companies.

The audience at bus shelters will have plenty of time to examine ads in depth and will be viewed multiple times a week by the same passerby including current and potential clients. While expanding the footprint of OOH throughout Detroit, these bus shelters will also provide more appealing and safe shelter for commuters.

Reach Out! We’re Here to Help!

If you have any questions or want to get started on building your project, just fill out the form to the right and a member of our team will be reaching out to you shortly. Thanks and we look forward to speaking with you.