This DMA encompases Grand Rapids, Kalamazoo, Battle Creek, Muskegon, and Holland. With close proximity to Lake Michigan and Chicago, this area is a destination for both tourists and Michigan residents to vacation and enjoy summer. The area also contains many of Michigan’s top colleges.
In the second largest city in Michigan, digital billboards are a fantastic medium for reaching the 192,000 people living there. Digital billboard advertising allows for accurate and measurable campaigns in this heavily populated and touristy area.