The Designated Market Area (DMA) for Tampa-St. Petersburg encompasses 11 counties on or near the Gulf Coast of Florida, including Pinellas and Hillsborough Counties and the cities of Tampa, St. Petersburg, and Clearwater. The wider DMA is home to 4.5 million people, with Tampa, Hillsborough County, and Pinellas County together adding up to a population of 2.1 million people.
The Tampa area is home to three Fortune 500 companies and three top professional sports franchises, the Tampa Bay Rays, Tampa Bay Buccaneers, and Tampa Bay Lightning. The local real estate and tourism industries have experienced strong economic growth over the last few years, benefiting many Hispanic households who now report annual average household incomes above $50,000.
Tampa has a long history of Hispanic immigration settling in the region, particularly Cuban immigrants, who helped Tampa gain fame as the “Cigar Capital of the World” during a cigar factory boom in the 1920s. Today, Mexican, Cuban, Puerto Rican, and other Hispanic communities comprise 25% of the total Tampa, Hillsborough, and Pinellas population.
TAMPA OUTDOOR ADVERTISING OPPORTUNITIES
BULLETINS & DIGITAL BULLETINS
Brooklyn Outdoor’s bulletins and digital bulletins are a great choice for delivering exposure to residents and commuter traffic across the Tampa DMA. Static bulletins work well for commercial and industrial areas along major roads, while digital bulletins offer flexible, high-impact coverage.
Digital bulletins can be particularly powerful. Recent studies found digital ads are highly engaging for 55% of consumers, who notice the ad display most of the time. As many as 89% of commuters traveling past a digital bulletin can recall a specific ad seen in the last month, while as many as 14% will patronize a business after seeing its ad on a digital display.
BUS SHELTER ADVERTISING
Brooklyn Outdoor delivers coverage in an area that’s home to more than 2.1 million people in the Tampa DMA across numerous bus routes. With many routes operating 7 days a week in high-circulation areas along main roadways and transit centers, bus shelter and bus bench advertising offers an opportunity for impactful messaging.
+CITY OF TAMPA, PINELLAS & HILLSBOROUGH COUNTIES
Our bus advertising opportunities across Tampa, Pinellas County, and Hillsborough County provide coverage to audiences in prime locations. Tampa-area residents and tourists enjoy many local attractions, including Busch Gardens, The Florida Aquarium, The Tampa Bay Performing Arts Center, The Tampa Museum of Art, and Ybor City. Meanwhile Pinellas County’s 35 miles of white-sand beaches make it the top travel destination on the Gulf Coast, attracting 14 million tourists each year. Brooklyn Outdoor’s inventory includes 950 advertising displays with an average of 67,865 seven-day impressions per display.
Let Brooklyn Outdoor Create Your Tampa Campaign
As a Detroit-based outdoor advertising company with offices in New York and Los Angeles and a presence in more than a dozen top DMAs, Brooklyn Outdoor is ready to make your next Tampa outdoor advertising campaign a success. Our experienced sales reps work with talented local teams, and a diversified client base, from media-buying services to advertising agencies and clients direct, and deliver to the East Coast, West Coast and everywhere in between.
The Brooklyn Outdoor sales team exemplifies the qualities, focus, and determination necessary to provide your organization with ideas, sales, and of course results. We’re like no other independent sales organization out there, and we’re excited to help your brand reach consumers with high-impact, buzzworthy campaigns across the Tampa DMA.
What’s the next step? Let’s talk. We’d love to hear from you.