NEW YORK DMA
OUTDOOR ADVERTISING

The New York DMA is the most densely populated area in the United States. This is an incredibly multicultural area that includes all five NY boroughs, all of Long Island, portions of the NY State, Connecticut, New Jersey and part of Pennsylvania.  Brooklyn Outdoor offers coverage DMA wide to provide your organization with ideas, sales, and results.

Digital Smart Taxi Tops

We  are modernizing the iconic and classic part of the NYC transportation network by adding unparalleled digital advertising technology. 

Promote your brand all across NYC, with a fleet covering every street corner of the most iconic city. Hone in on one unified message or showcase customized creatives for each neighborhood, store location, time of the day, weather report, event, and more, through our hyper-targeting capabilities.

HYPER-TARGETING | Our ad-targeting takes into account the vehicle’s exact location, time of day/week, and weather to target content to the right places and time, and limit wasted impressions

UNPARALLELED SCALE | We have one of NYC’s largest digital outdoor inventory footprint, with plans to have over 1000 cars across Manhattan & NYC Boroughs as early as June 2020

REAL-TIME REPORTING | Our dashboard allows advertisers to track the reach of their ads in real-time, make targeting changes, and download beautifully crafted performance reports

Transit

Brooklyn Outdoor delivers 43 % of the NY metro area with our bus shelter, bus bench, and transit advertising coverage. With 24-hour visibility to pedestrian and vehicular traffic in high-circulation areas along main roadways, transit and street furniture advertising offers an opportunity for clutter-free messaging. Our New York DMA street furniture coverage areas include: Long Island, Northern New Jersey, Westchester, and Stamford and Nassau, CT.

Hand-painted murals

Brooklyn Outdoor’s custom wallscapes and hand-painted murals take the OOH experience to new heights.  Placed in high-visibility pedestrian and vehicular traffic areas, these campaigns are designed to pique curiosity and foster long term engagement.  The mural artists we use are local, highly skilled, and well-connected. 

Our artists bring years of experience handling wall prep.  Brooklyn Outdoor’s team of experienced marketing, logistics, and project management professionals deftly handle all coordination of: wall prep, lifts, equipment, permits, insurance, parking lot rentals (where needed), paint supplies and more. 

Transit

Brooklyn Outdoor delivers 43 % of the NY metro area with our bus shelter, bus bench, and transit advertising coverage. With 24-hour visibility to pedestrian and vehicular traffic in high-circulation areas along main roadways, transit and street furniture advertising offers an opportunity for clutter-free messaging. Our New York DMA street furniture coverage areas include: Long Island, Northern New Jersey, Westchester, and Stamford and Nassau, CT.

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