Candice Simons

Candice Simons is the Founder and CEO of Brooklyn Outdoor, an Out-of-Home (OOH) advertising leader. The firm is known for its vibrant, boutique approach and strong commitment to quality over quantity.

Simons founded Brooklyn Outdoor in 2013 after returning to Detroit. She quickly identified a critical market need: national sales representation for independent OOH vendors. Her innovative vision transformed traditional OOH strategies, allowing clients to explore remarkable creative opportunities across various advertising formats, including conventional and digital billboards, wallscapes, murals, transit advertising, and experiential marketing. Simons has earned a reputation for seamless execution and an exceptional ability to secure unique, high-demand inventory.

Beyond Brooklyn Outdoor, Simons is deeply committed to industry growth. As Co-Chair of OOH UNITED, a major Diversity, Equity, and Inclusion (DEI) initiative, she was pivotal in launching the Future Leaders Program. This program enhances the talent pipeline and leadership opportunities for underrepresented communities in OOH advertising.

Under Simons’ leadership, Brooklyn Outdoor has developed a distinctive, award-winning culture. The company and Simons have received prestigious accolades, such as the OAAA Hall of Fame “Rising Star Award” and a Silver Obie Award. The company has also earned placements on Inc. Magazine’s “Inc 5000” and Ad Age’s “Best Places to Work.” Simons’ personal honors include Crain’s Business “40 under 40,” D Business “30 in their Thirties,” and the Enterprising Woman of the Year award. These recognitions highlight her dedication to innovation and excellence in the OOH sector.