Eddie Yniguez
DIRECTOR, SALES + NEW BUSINESS
Eddie Yniguez drives national sales for Brooklyn Outdoor, bringing an energized, data-driven approach to media strategy and partnership growth since joining the company in 2019.
A true industry generalist, Eddie’s background spans planning, buying, and selling OOH, granting him a unique advantage in identifying optimal client solutions. He leverages this experience—combined with expertise in Nielsen, Kantar, and media planning across multiple platforms—to shape BKO’s strategic insights and deliver measurable results.
As a senior sales leader, Eddie is directly responsible for driving revenue, managing sales projections, establishing new vendor partnerships, and consistently closing deals. He focuses proactively on new business acquisition in target markets and maintains robust client relationship building. Committed to efficiency, he also supports internal lead-automation projects and ensures impeccable CRM organization to maximize sales visibility and deliver excellent customer service. His proficiency in Spanish further expands Brooklyn Outdoor’s diverse market reach.