Despite the opportunities available to leverage new products, shows like the NAIAS also pose many challenges to marketers. The best way to cut through the noise and make a lasting impression is with experiential marketing.

The auto show is ripe for creating new interactions with audiences. Experiential marketing is the best way to maximize those interactions and make brands impossible to ignore. We’ll continue to see new tactics in experiential marketing such as the ones discussed with outdoor advertising, customer engagement, and interactive displays. With already less than a year until the 2018 show, now is the time to start putting an experiential marketing plan in place.

Why You Need Experiential Marketing at Global Shows with 60 Second Marketer.