As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out-of-home (OOH) from their marketing mix. Marketing departments cannot forget about OOH advertising as it’s an effective tool for catering to the on-demand consumer, optimizing exposure via memorable visuals and, ultimately, encouraging critical actions.

Let’s take a closer look at the value of incorporating OOH advertising into digital marketing plans. Read More at Target Marketing Mag.

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