Brooklyn Outdoor was awarded by Corp! Magazine as one of the Economic Bright Spot winners. Below is the portion of the article regarding Brooklyn Outdoor, with quotes from Candice Simons.
Brooklyn Outdoor was so proud of its offices, it decided they could double as a business opportunity — a new events division. “Brooklyn Outdoor is headquartered in a beautiful industrial chic loft in Detroit’s Historic Eastern Market,” said Candice Simons, owner and CEO. “The loft is decorated with the work of local artists, providing a quirky aesthetic and panoramic view of the city. The space was too good to not be shared with the rest of Detroit and there was an opportunity to use the space for profit. Brooklyn Outdoor has also expanded its events services to providing on and off-site event planning and equipment rentals.”
The other Brooklyn Outdoor divisions are outdoor, hand-painted and experiential marketing. “Brooklyn Outdoor has been able to thrive by staying up-to-date on the most cutting-edge and innovative ways to advertise,” Simons said. “The out-of-home business is always evolving because the way people are exposed to advertisements has changed. Brooklyn Outdoor is positioned for success by using digital ads and experiential marketing to reach our target audiences in creative ways.”
Brooklyn Outdoor has been able to position itself as a facilitator in Detroit’s revitalization by utilizing its hand-painted advertising division as a bridge between creatives and business owners by commissioning the work of local artisans, Simons said. “For so long businesses were leaving the city,” she said. “Now, people are coming back and are excited to be part of a real movement. The comeback of the city is really powerful. I foresee a lot of growth and opportunity here in out-of-home advertising.”
