Show-Goers Just Wanna Have Fun: 3 Tips for Engagement with Experiential Marketing

Brooklyn Outdoor CEO Candice Simons talks about maximizing brand exposure at the North American International Auto Show over at Target Marketing Mag:

The top three ways to maximize brand exposure at the show with experiential marketing include: installing interactive displays, creating memorable experiences for customer engagement and incorporating outdoor advertising. Let’s take a closer look at each tactic.