Grand Rapids is a dynamic market for out-of-home (OOH) advertising, boasting a growing and diverse population. As a regional hub, the city provides excellent opportunities to reach a wide audience of daily commuters on major highways like I-96 and US-131, as well as students and tourists in its bustling downtown. With a vibrant cultural scene and a community that is consistently active, Grand Rapids offers an ideal environment to capture attention and drive brand awareness.