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How to Find Your Company’s Target Market

Candice Simons is quoted in a Northcutt blog post titled “How to Find Your Company’s Target Market: 8 Expert Tips”. Candice says: “It is essential to pinpoint your target audience for the most effective marketing. Prior to launching your campaign, you must determine who will listen. Once you know who your target audience is, figure
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Inc. 5000 2018

Brooklyn Outdoor made the list for 2018’s Inc. 5000! Every year, Inc.com ranks the top 5000 fastest growing private companies in America, and this year, Brooklyn Outdoor ranks right in the middle at #2742 with 152% growth within the past year. You can view the full Inc. 5000 list here.
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4 Effective Outdoor Advertising Tips from the Pros

Candice’s article “4 Effective Outdoor Advertising Tips from the Pros” is published on Target Marketing. In the article, Candice discusses the importance of using outdoor advertising effectively in order to not only build brand awareness, but to also get customers in the door. You can read the full article here.
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8 Tips to Recruit the Right Talent for Your Marketing Team

Candice’s article “8 Tips to Recruit the Right Talent for Your Marketing Team” is published on Target Marketing Mag. In the article, Candice discusses the best methods to practice when searching for the perfect new team member. “A reliable and strong workforce is key to the triumph of any business. Your business needs employees who
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Experiential Marketing to Create Innovative Ads

Candice’s article “How Great Brands Use Experiential Marketing: Volkswagen, Coca-Cola and Cupcake Vineyards Create Innovative Ads” is published on Target Marketing Mag’s website. Candice discusses how experiential marketing is a good marketing method for getting potential consumers interested in your brand. She gives examples of successful experiential marketing campaigns from Coca-Cola, Cupcake Wine, and Volkswagen.
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Brand Building- The Right Way

Candice was featured in Insights Success Magazine’s July 2018 issue. In the article, Candice discusses Brooklyn Outdoor, out-of-home advertising, and the best/most efficient ways to build a brand. “Because we are always turned on and on the go, out-of-home advertising’s unsurpassed ability to bridge the gap between audience and brand will ultimately drive action from
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How to Pitch to Media Companies

Candice was featured as a contributor in an article for Fupping about how to pitch to media companies. “Be enticing Popular media outlets can get hundreds of pitches/e-mails a day, so it’s important that yours stands out. One way to do this is to give your pitch e-mail the perfect subject line. You want your
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Unspoken Instagram Repost Etiquette and Rules

Candice was featured as a contributor in an article for Fupping about how to properly repost on Instagram: “Only Repost Content That Fits With Your Theme: If you’re a food blog, it doesn’t make sense to repost something about fashion. Stick with other food or restaurant accounts, and make sure that the colors in the
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3 Qualities That Can Make or Break High-Performance Teams

Candice was quoted in an article for American Express that asks CEOs how they work to maintain high-performance teams. In the article, Candice discusses the importance of showing your team your appreciation.  “Once the team has set goals and reached them, I reward my staff with extra time for personal or vacation days. I also
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