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Experiential Marketing to Create Innovative Ads

Candice’s article “How Great Brands Use Experiential Marketing: Volkswagen, Coca-Cola and Cupcake Vineyards Create Innovative Ads” is published on Target Marketing Mag’s website. Candice discusses how experiential marketing is a good marketing method for getting potential consumers interested in your brand. She gives examples of successful experiential marketing campaigns from Coca-Cola, Cupcake Wine, and Volkswagen.
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Brand Building- The Right Way

Candice was featured in Insights Success Magazine’s July 2018 issue. In the article, Candice discusses Brooklyn Outdoor, out-of-home advertising, and the best/most efficient ways to build a brand. “Because we are always turned on and on the go, out-of-home advertising’s unsurpassed ability to bridge the gap between audience and brand will ultimately drive action from
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How to Pitch to Media Companies

Candice was featured as a contributor in an article for Fupping about how to pitch to media companies. “Be enticing Popular media outlets can get hundreds of pitches/e-mails a day, so it’s important that yours stands out. One way to do this is to give your pitch e-mail the perfect subject line. You want your
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Unspoken Instagram Repost Etiquette and Rules

Candice was featured as a contributor in an article for Fupping about how to properly repost on Instagram: “Only Repost Content That Fits With Your Theme: If you’re a food blog, it doesn’t make sense to repost something about fashion. Stick with other food or restaurant accounts, and make sure that the colors in the
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3 Qualities That Can Make or Break High-Performance Teams

Candice was quoted in an article for American Express that asks CEOs how they work to maintain high-performance teams. In the article, Candice discusses the importance of showing your team your appreciation.  “Once the team has set goals and reached them, I reward my staff with extra time for personal or vacation days. I also
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OOH Agency: Brooklyn Outdoor

Candice Simons is featured in an interview with Business Insider, discussing everything from her favorite billboard campaign to her opinion on autonomous cars.
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Top 25 Tips on How to Motivate Your Team from the Pros

Candice Simons is quoted in an article from Fit Small Business, saying “My advice to other executives is to know your team. If you know what motivates your team members, then you can use their individual strengths to accomplish goals together. A team where employees feel valued and are encouraged to reach their full potential
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Travel Trips When Going to Detroit

Candice Simons has an article featured on Triptipedia, which you can find below: Detroit may seem like any other larger Midwestern city, but it is so much more than that. With the hubbub of the auto industry, beautiful suburbs, vibrant culture and the ever-changing weather thanks to our four seasons, it is a city filled
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The 5 Lessons I Learned Being a 20-Something Founder

Candice Simons was featured on Authority Magazine in a written interview with Jean Ginzburg. Facebook: https://www.facebook.com/jean7 Linkedin: https://www.linkedin.com/in/jeanginzburg Instagram: @jeanginzburg (https://www.instagram.com/jeanginzburg/) Twitter: @jeanginzburg (https://twitter.com/jeanginzburg) YouTube: https://www.youtube.com/jeanginzburg I had the pleasure of interviewing Candice Simons, full-time lady boss. She is the owner, CEO, and founder of both Brooklyn Outdoor (an outdoor advertising company) and J’adore Detroit
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