Candice Simons

Simons is the Founder and CEO of Brooklyn Outdoor, a dynamic player in the Out-of-Home (OOH) advertising sector known for its vibrant, boutique-style representation and a steadfast commitment to quality over quantity.

Since launching Brooklyn Outdoor in 2013 upon her return to Detroit, Simons has successfully identified and filled a crucial gap in the market by specializing in national sales representation for independent OOH vendors. Her innovative vision has transformed traditional OOH strategies, enabling clients to explore remarkable creative opportunities across various formats, including conventional and digital billboards, wallscapes, murals, transit advertising, and experiential marketing. Simons has cultivated a reputation for seamless execution and an exceptional ability to secure unique, high-demand inventory.

Beyond her achievements with Brooklyn Outdoor, Simons is deeply committed to fostering growth within the industry. As the Co-Chair of OOH UNITED, a comprehensive Diversity, Equity, and Inclusion (DEI) initiative, she played a pivotal role in launching the Future Leaders Program, which is dedicated to enhancing the talent pipeline and leadership opportunities for underrepresented communities in OOH advertising.

Under Simons’ leadership, Brooklyn Outdoor has developed a distinctive culture that has garnered widespread recognition. The company, and Simons have received prestigious accolades, including the OAAA Hall of Fame “Rising Star Award,” A Silver Obie, and numerous placements on Inc. Magazine’s “Inc 5000” and Ad Age’s “Best Places to Work.” Simons herself has been celebrated as a Crain’s Business “40 under 40,” a D Business “30 in their Thirties,” and has received the Enterprising Woman of the Year award, highlighting her dedication to innovation and excellence in the field.