Candice Simons writes over at CommPro:

Experiential marketing is changing the game for today’s brands. Marketers can reach audiences in new, interactive ways that garner maximum exposure and create memorable customer experiences. The 2017 North American International Auto Show (NAIAS) is a prime example of a large-scale event where experiential marketing was done right.

The top three ways to take advantage of experiential marketing at shows, like the NAIAS, include: incorporating interactive displays, creating experiences for customer engagement, and integrating outdoor advertising.