Press

Brooklyn in Detroit

No one knows Detroit better than Candice Simons. She’s the president and CEO of Brooklyn Outdoor, founder of J’adore Detroit, co-founder of Alley Taco and evolving everyday. After a decade working in outdoor advertising in Chicago, Candice returned to her Michigan roots in 2013 and founded Brooklyn Outdoor. Since then, the Detroit-based company has become an
Read More
Share:

Impact Consumers With Experiential Marketing

If you are in the business world, you know having an effective marketing strategy is essential. Whether you are just building your company and looking for ways to advertise effectively, or whether you are trying to breathe new life into your company with an innovative marketing campaign, why not look into experiential marketing? What Is
Read More
Share:

Brand Building, The Right Way – Insights Success

Out-of-Home (aka OOH) advertising is the catalyst for brand building. Advertisers can segment audiences and market campaigns more specifically than ever before and choose to reach consumers by multicultural audiences, general market audiences, age, etc. This long term and “always on” strategy is one that allows brands to be and feel as though they are
Read More
Share:

Why it’s Okay Not to Consider Yourself a Girl Boss

Candice Simmons, president of Brooklyn Outdoor, agrees. Girl boss describes a woman “owning it in the workplace or running their own business.” “All women can be inspired by the phrase to take control of their own lives and make decisions for themselves. In this sense, everyone can be a girl boss by following their own path,” Simmons says.
Read More
Share:

How Do You Show Appreciation For your Coworkers?

Appreciation in our workplace is extremely important to us. We recently implemented Kudos employee recognition software in our company where coworkers are able to thank and appreciate each other for a job well done. My Corporation
Read More
Share:

21 Entrepreneurs Explain Why They Started Their Business

In an article with Hearpreneuer, Candice Simons answers the question by saying “They needed my expertise. I was a veteran in the outdoor advertising industry in Chicago and decided to move back to my roots in Detroit and support/build the local economy in the city that made me. I didn’t know what I’d be coming
Read More
Share:

Five OOH Advertising Trends

“With powerful software and innovative technology, combined with creativity and intuition, DOOH, alongside our traditional OOH formats, has become quite a force to be reckoned with, and we are thrilled to continue to see growth and advancement in our medium.” – Candice Simons, writing at OAAA
Read More
Share:

Overcoming the Biggest Challenges of Managing Multiple Locations

In an article on NCR Silver, Candice Simons is quoted by saying that a “lack of strong communication can be detrimental to a business that is not sharing failures, best practices, successes and leads between the multiple locations. Consistent and regular communication across the board to offices is vital. When you have one site, communication
Read More
Share: