Kristina: Why should marketers aim to create memorable experiences on a “grassroots level?” How can marketers accomplish such an experience?

Candice Simons, CEO,¬†Brooklyn Outdoor: Experiential marketing presents a unique opportunity to engage with customers on a grassroots level. Sprint is one example of a brand that created a moveable asset to travel throughout local festivals in Michigan, Indiana, and Kentucky. The asset invited festival-goers to interact with the brand by using a photo booth, trying the “Service Speed Test” on their mobile devices, and providing an escape from the heat on a summer day. The moveable asset successfully created a memorable experience for festival patrons by harnessing experiential marketing techniques.

Read the rest of the interview over at BizReport.

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