WHY BRANDS SHOULD RAMP UP AD SPEND
- On August 20, 2020
Covid-19 has wreaked havoc on our lives and on ad spend. As with every other traditional media format, out-of-home (OOH) has taken quite the hit during this pandemic. Thankfully, since we are the oldest traditional advertising medium, this isn’t the first recession we have bounced back from. OOH has been around a lot longer than clicks and