AdQuick: Why is now the time for advertisers to invest in OOH?
Emily: As with the rest of the world, this pandemic has certainly caused us in the industry to reflect on how OOH can serve people during a time like this. Those of us who sell OOH have always known how influential OOH messaging can be.
But, now as we are seeing partnerships with the CDC + the White House, even those outside of the industry can see how essential OOH messaging can be. Even more so than ever, OOH messaging is a way for advertisers to us messaging to make a real connection with their audience.”
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