As the Black Lives Matter movement intensifies after the wrongful death of George Floyd, equal rights activists turn to the power of OOH to reach the masses. Here are a few of the most powerful #blacklivesmatter billboards we’ve seen.

black lives matter OOH
change.org
black lives matter ooh
change.org

Change.org, the online platform known for petitions for change utilizes Digital Smart Taxi Tops to reach audiences.

black lives matter ooh
Outfront Media

OUTFRONT created a ‘Black Heart’ creative as a way to use the power of OOH to take a stance in solidarity with the black community and to express their sadness over the horrific murder of George Floyd.

black lives matter ooh
Mass Action by @nariward | photo taken by @wyattgallery
black lives matter ooh
Gordon Parks, “I Am You”, In Collaboration with the @gordonparksfoundation and @slanginc for the #50StateInitiative. Photographed by @maryamladoni
black lives matter ooh
black lives matter ooh
Miami Gardens Billboard

Miami Gardens digital billboard featuring young children shows messages in support of Black Lives Matter. The message was displayed at 8:46 am to represent the amount of time the police offer had his knee on Floyd’s neck, resulting in his horrific death.

black lives matter ooh
Des Moines Iowa Black Lives Matter

Detroit Muralists Use Hand-Painted Murals to Create Social Change

Brooklyn Outdoor’s headquarters is located in Detroit, a city we are very proud to be from. Detroit is a cultural melting pot with the black community deep in its roots. Our city would not be what it was without the many black people who have influenced and represent the city’s culture, creatives, and entrepreneurs. Black people are the spirit of Detroit.

Muralists use hand-painted murals throughout the city to highlight the roots of the black community in Detroit, as well as to fight racial inequality. Here are some of our favorite hand-paints in the city.

Detroit hand-painted mural
Detroit hand-painted mural
Detroit hand-painted mural
Detroit Hand-painted Mural
0 comments on BLACK LIVES MATTER MOVEMENT USES OOH TO FIGHT INEQUALITY