Candice Simons is quoted in an article on Teach a CEO, saying “Being the CEO means being in the driver’s seat of my business and trusting my instincts to lead me in the right direction. As an entrepreneur I have chosen core principals to live by to steer my business in the right direction. First and foremost, integrity is key. Strong relationships in business are built on a strong moral foundation. There will be times when your ethical boundaries are tested. Remain true to yourself in these situations. Secondly, embrace your uniqueness. As a female entrepreneur I have often stood out against the rather homogenous male-dominated crowd. I learned to embrace my outspoken personality and style as a tool for what makes me stand out. Finally, trust your instincts. If something doesn’t feel right, it probably isn’t. So, steer clear. Nonetheless, sometimes you must trust your instincts into taking a leap of faith. Always taking the safest route will never get you out of your comfort zone into untraveled destinations.”
