Director, business + sales operations
Kristy Proscia joined Brooklyn Outdoor as the Director of Sales + Business Operations in 2022. She brings extensive experience in the OOH industry through her roles with Lamar Outdoor, Posterscope, and Cemusa.
She is responsible for managing Brooklyn Outdoor’s inventory system, including but not limited to onboarding new inventory, Geopath audits, managing vendor partnerships, and implementing new strategies to improve internal processes.
Her role consists of creating and executing advertising contracts, internal work orders, non-space agreements, client posting instructions, completion reports, and all other paperwork associated with the lifecycle of the sales process.