Kristy Proscia
SENIOR DIRECTOR, BUSINESS + PEOPLE OPERATIONS
Kristy Proscia, Senior Director of Business + People Operations at Brooklyn Outdoor, is a dynamic and strategic leader. With extensive experience in the Out-of-Home (OOH) industry, having worked at renowned organizations such as Lamar Outdoor, Posterscope, and Cemusa.
Proscia focuses on enhancing operational infrastructure, refining people strategies, and optimizing financial processes. She leads all core business operations, dedicated to establishing best practices and implementing innovative strategies that boost productivity and drive organizational revenue growth.
Her responsibilities include managing essential supplier partnerships and overseeing the complete inventory system, which involves new onboarding and crucial Geopath audits. She also spearheads HR and People Operations, developing training resources, managing employee benefits, and driving retention initiatives that foster a positive workplace culture.
Kristy expertly oversees Finance Operations, handling advertising contracts, insertion orders, and external financial processes. Her strategic insight is key to the success of significant special projects, including government bids and large-scale buildout initiatives like the DDOT Bus Shelter project. Her passion for fostering an agile, success-oriented environment makes her an invaluable asset