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5 Hottest Trends in Digital Out-of-Home Advertising Right Now

Candice Simons has a featured article on Target Marketing. Digital out-of-home advertising (DOOH) is one of the fastest growing and interactive forms of advertising around. When done correctly, digital out-of-home advertising is accepted more than any other type of advertising due to its advancements. It is not only a selling tool, but a way for advertisers
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Corp Magazine Highlights Areas Economic Bright Spot Winners

Brooklyn Outdoor was awarded by Corp! Magazine as one of the Economic Bright Spot winners. Below is the portion of the article regarding Brooklyn Outdoor, with quotes from Candice Simons. Brooklyn Outdoor was so proud of its offices, it decided they could double as a business opportunity — a new events division. “Brooklyn Outdoor is headquartered
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The 5 Best HR Tips for Increasing Employee Engagement

The following article, written by Candice, is featured on Target Marketing Effective employee engagement improves sales figures, decreases workforce turnovers and improves client satisfaction. The companies with the healthiest company culture are those with management who actively engage with employees. Engagement within an organization is the most effective tool companies can use to track and encourage
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16 Entrepreneurs Define the Term CEO

Candice Simons is quoted in an article on Teach a CEO, saying “Being the CEO means being in the driver’s seat of my business and trusting my instincts to lead me in the right direction. As an entrepreneur I have chosen core principals to live by to steer my business in the right direction. First
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Impactors — One Sentence Rules for Business Success #4

Candice Simons is quoted in an article by The Startup, saying “Make mistakes and own up to them. Communicate powerfully. Act with positive intentions and a sense of what is right. Challenge yourself to offer new ideas during brainstorm sessions or research new trends that apply to your team’s work. New ways of looking at
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How to Improve Your Office Workflow

By Sammi Caramela As a leader, it’s your job to ensure your company is producing quality work and performing efficiently. Here’s how to do it. Workflow is easily affected by various forces, from chatty colleagues to social media distractions. As a leader, it’s your job to ensure your company is producing quality work and performing
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Transit Advertising: 3 Tips for Success

Exposing your advertisement to the diverse crowds of people who use mass transit is a great way to market your company. Strategically placing and designing your ad is a creative way to reach to your target audience. There are certain tips that will ensure you are marketing your advertisement in the most effective way. Read
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9 Entrepreneurship Tips from a Woman CEO

Entrepreneurship is difficult when you’re a woman living in a male-dominated world. However, when you have a dream to put into action, let this be your opportunity to stand out from the norm. Today, more and more women reach the C-suite around the globe and refuse to let gender biases limit their careers. As the
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CEO Spotlight: Candice Simons, Brooklyn Outdoor Advertising

Could you tell us your own background and why did you decide to focus on the Out-of-Home sector? I am currently the president and CEO of Brooklyn Outdoor and J’adore Detroit, a lifestyle blog – with the recent addition of Alley Taco (a restaurant) in Midtown. I grew up in Northville and went to Michigan
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9 Secrets to Award-Winning Billboard Advertisements

In this age of the Internet, there are still many old-fashioned ways to advertise outside of a computer screen. A billboard is a great way to market effectively, providing high visibility for your company. However, to guarantee your billboard is doing all it can to attract customers, here are nine things you should keep in
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