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Brand Building, The Right Way – Insights Success

Out-of-Home (aka OOH) advertising is the catalyst for brand building. Advertisers can segment audiences and market campaigns more specifically than ever before and choose to reach consumers by multicultural audiences, general market audiences, age, etc. This long term and “always on” strategy is one that allows brands to be and feel as though they are
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Why it’s Okay Not to Consider Yourself a Girl Boss

Candice Simmons, president of Brooklyn Outdoor, agrees. Girl boss describes a woman “owning it in the workplace or running their own business.” “All women can be inspired by the phrase to take control of their own lives and make decisions for themselves. In this sense, everyone can be a girl boss by following their own path,” Simmons says.
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How Do You Show Appreciation For your Coworkers?

Appreciation in our workplace is extremely important to us. We recently implemented Kudos employee recognition software in our company where coworkers are able to thank and appreciate each other for a job well done. My Corporation
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Entrepreneurs Talk About Being an Entrepreneur

Hearpreneur asked some entrepreneurs what they loved about “being their own boss” – see what Brooklyn Outdoor’s Candice Simon had to say.   The most rewarding part of being an entrepreneur is the freedom of owning your own business. There are only so many hours in a day, so being able to reprioritize your day to
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21 Entrepreneurs Explain Why They Started Their Business

In an article with Hearpreneuer, Candice Simons answers the question by saying “They needed my expertise. I was a veteran in the outdoor advertising industry in Chicago and decided to move back to my roots in Detroit and support/build the local economy in the city that made me. I didn’t know what I’d be coming
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25 Entrepreneurs Share How They Use Blogging for Business

In an article by Rescue a CEO, Candice Simons says that her reason to blog is inbound marketing, saying that “I use my blog, J’adore Detroit, as an inbound marketing tool to drive traffic to my outdoor advertising agency, Brooklyn Outdoor. The lifestyle blog has a large presence in Detroit and on Instagram. Blog bios
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19 Entrepreneurs Share their Business Goals in 2018

“Our goal for the new year is to step outside of our comfort zone, meet some new people and take advantage of community resources.” ~ Candice Simons   We asked 19 entrepreneurs to share their business goals and what they were looking forward to in 2018. – Hearpreneur
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