Brooklyn Outdoor Selected as Michigan Economic Bright Spot by Corp! Magazine
Annual award recognizes Michigan companies that achieve economic and organizational growth and hire local Detroit – July 5, 2017 – Brooklyn Outdoor, a Detroit-based independent outdoor advertising agency, was selected by Corp! Magazine as one of Michigan’s Economic Bright Spots of 2017. Each year, the magazine recognizes Michigan-based companies that achieve economic and organizational growth, and […]
Hand Paints Make Their Mark in Outdoor Advertising
Hand-painted advertisements, an art form first established in the early 20th century, are making a comeback in today’s digitally dominated world. Across the country, big and small brands alike are turning to this vintage medium to appeal to creative, craft-driven audiences. Let’s take a closer look at this throwback approach advertisers are deploying to garner engagement from […]
Candice Simons Grew Business Tenfold in Five Years
Candice Simons is the founder of Brooklyn Outdoor, an advertising agency that specializes in out-of-home media like billboards, hand-painted mural signage, transit walls, and experiential marketing. Started in Detroit, Simons has grown the company to serve clients across the country with offices in Chicago, New York, and Los Angeles. “We’ve grown immensely in the past four […]
Expert: Top Tips for a Strong Outdoor Ad Strategy
Kristina: Why should marketers aim to create memorable experiences on a “grassroots level?” How can marketers accomplish such an experience? Candice Simons, CEO, Brooklyn Outdoor: Experiential marketing presents a unique opportunity to engage with customers on a grassroots level. Sprint is one example of a brand that created a moveable asset to travel throughout local festivals […]
The Case for Out-of-Home Advertising
“As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out-of-home (OOH) from their marketing mix. Marketing departments cannot forget about OOH advertising as it’s an effective tool for catering to the on-demand consumer, optimizing exposure via memorable visuals and, ultimately, encouraging critical actions.” Read More over […]
‘Old-School’ Advertising With a Digital Twist: The Case for Out-of-Home
As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out-of-home (OOH) from their marketing mix. Marketing departments cannot forget about OOH advertising as it’s an effective tool for catering to the on-demand consumer, optimizing exposure via memorable visuals and, ultimately, encouraging critical actions. Let’s take a […]
Brooklyn Outdoor’s Startup Story
Learn about Brooklyn Outdoor’s startup story from Candice Simons by listening to Small Talk with Mark S. Lee.
3 Ways to Use Experiential Marketing at Your Next Event
Candice Simons writes over at CommPro: Experiential marketing is changing the game for today’s brands. Marketers can reach audiences in new, interactive ways that garner maximum exposure and create memorable customer experiences. The 2017 North American International Auto Show (NAIAS) is a prime example of a large-scale event where experiential marketing was done right. The […]
Why You Need Experiential Marketing at Global Shows
Despite the opportunities available to leverage new products, shows like the NAIAS also pose many challenges to marketers. The best way to cut through the noise and make a lasting impression is with experiential marketing. The auto show is ripe for creating new interactions with audiences. Experiential marketing is the best way to maximize those […]
Show-Goers Just Wanna Have Fun: 3 Tips for Engagement with Experiential Marketing
Brooklyn Outdoor CEO Candice Simons talks about maximizing brand exposure at the North American International Auto Show over at Target Marketing Mag: The top three ways to maximize brand exposure at the show with experiential marketing include: installing interactive displays, creating memorable experiences for customer engagement and incorporating outdoor advertising. Let’s take a closer look at […]
Candice Simons on the Guy Gordon Show about all things Detroit
Candice Simons fills Guy Gordon in on all of the must-see places in Detroit.
What did Candice Simons Do Prior to Starting Brooklyn Outdoor?
“My previous position held was as an independent sales representative at a small, outdoor advertising firm in Chicago. I don’t believe in any situation necessarily hurting you, as I am confident that there is something to learn from the good, and more importantly, the bad. Being at a small company from nearly inception, I had […]
